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Beau Visage, the revolutionary
new skin imaging and consultation product from Astron Clinica, enables
aesthetic medicine practitioners to help their clients select appropriate
treatments and track treatment progress over time in an independent,
objective way. Beau
Visage uses SIAscopy, Astron Clinica's unique patented skin imaging
technology which gives practitioners and clients alike the opportunity
to 'see' what is happening up to 2 mm beneath the surface of the
skin and understand why their skin looks the way it does.
"Aesthetic medicine
practitioners have three main problems," says Annie Brooking, CEO,
Astron Clinica. "They need to make sure their clients understand
the complexities of the skin, they need to ensure that their clients
are fully informed in their choice of treatment and how it will
affect their appearance, and they need to be able to demonstrate
how a treatment is progressing, even when early results are not
visible to the naked eye."
A Beau Visage consultation
starts with an education session to help clients understand the
structure of their skin, its chromophores: blood and melanin and
how chromophores contribute to their appearance and skin tone. For
the first time clients see separate facial maps of both their blood
and melanin, zooming in on tiny details such as thread veins and
skin damage.
In addition to visualising
blood and melanin, Beau Visage has three in-built measurement systems,
Sun Damage Scoring System, Skin Age assessment and Dr Leslie Baumann's
Skin Typing Solution. All of these measurement systems help the
client's treatment selection. Using Beau Visage, practitioners can
identify a realistic and achievable skin goal working with the client,
helping to manage expectations in a highly emotive area.
Beau Visage includes
Beauty Timeline which is generated by images of blood, melanin and
sun damage taken before every treatment session. These images are
automatically compared as time goes on, and can show a percentage
change in the skin before the customer can see change with the naked
eye. "For years wrinkles have been considered the major indicator
of age, it's not the case, an even skin tone is the primary indicator
of youthful appearance" says Annie Brooking.
Beau Visage visualizes
and measures skin tone and makes it easy to show clients what they
could look like as a result of treatments that even out blood and
melanin, the two chromophores that most affect the appearance of
age. Recent scientific studies have shown that skin tone, colour
and luminosity contribute directly to assessments of age.
Presented at the Human
Behaviour and Evolution Society in June 2006, the study has shown
that facial skin colour distribution, or tone, can add or subtract
as much as 20 years to an assessment of age.*
Beau Visage also includes
Dr Leslie Baumann's new Skin Type Solution, which helps the client
choose the right products for their skin type.
Dr Baumann is one of
the leading dermatologists in the USA, based at the University of
Miami. Her book, The Skin Type Solution, has been a best seller
in the USA. The skin typing programme that she has developed identifies
16 different types of skin and outlines the different skin care
products appropriate to each skin type. "The very first time I heard
about Beau Visage I wanted to be part of it. It truly offers a unique
opportunity to aesthetic practitioners and their clients to see
what is going on up to 2 mm under their skin and plan treatments
and therapies based on individual need and skin type " Said Dr Baumann.
Beau Visage gives the
rapidly burgeoning medi-spa movement worldwide a scientifically
proven method of measurement and assessment to emphasise the effectiveness
of various treatments in slowing down the appearance of skin aging.
Beau Visage was developed
in conjunction with aesthetic medicine practitioners. Successful
alpha tests at several medi-spas in the UK showed that the use of
Beau Visage helped customers in their choices of treatment.
'Overtime, I fully expect
Beau Visage consultations to lead to increased customer spend and
loyalty. We have regular customers who will spend £5,000 or more
every year on managing their appearance. Beau Visage enables the
medi-spa practitioner to give the customer a unique confidence in
the benefits of the treatment that they have selected, and because
of the temporal range of the Beauty Timeline, supports customer
loyalty directly.' Comments Tracy Bengougam, CEO, Pure Well Being
medi-spa. 'Each consultation costs approximately £100, we have found
that clients are very enthusiastic about the consultation process
and the way it makes them feel empowered by their treatment and
product choices.'
Beau Visage includes
a tri-angle chin rig with camera mount, a specially calibrated digital
camera and dedicated software, SIAscope IV, which runs on a PC.
Medi-Spas can customise Beau Visage with their name and logo, product
range and treatments.
Beau Visage is initially
offered on a lease-to-own contract for £99 per week, including software,
hardware, training and maintenance. Further information is available
from Astron Clinica. The product is supported worldwide and is available
in Spanish, French, German and Italian as well as English immediately.
*The
study referred to earlier was written by Dr Karl Grammar and Dr
Bernard Fink, scientists at the Ludwig-Boltzmann-Institute for Urban
Ethnology (Austria) and the Department for Socio-biology/Anthropology
at the University of Goettingen (Germany). The study, which was
conducted in 2005 - 2006 and funded by Proctor & Gamble, used 3
-D imaging and morphing software technologies to remove wrinkles
and bone structure from the equation to determine the true impact
of facial skin colour distribution on the perception of a woman's
age, health and attractiveness.
For
more information please visit http://www.astronclinica.com
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