Classic
Concerts, promoters of music festivals and concerts around the
UK, have announced that they will be the using the ticketingsolutions
booking system to
handle all online, phone and walk-up sales for this year’s renowned St
Ceciliatide International Festival of Music.
The week-long celebration
of classical music, food and wine commences on St Cecilia’s day itself – the patron
saint of music - on the 22 nd November. This year’s festival will feature
an impressive line-up of international performers across seven events including
the popular Nikolai Demidenko, Bekova trio, the Skampa String Quartet and the
distinguished clarinettist Colin Lawson.
Tickets for all the
events will be sold via the award-winning online sales and marketing
service ticketingsolutions.
Operated by ts.com Ltd, the system
is allowing
Classic Concerts to sell festival tickets online for the first time. As Josephine
Rapson of Classic Concerts explains, “we’ve already seen a considerable
increase in our advance sales this year since implementing the ticketingsolutions
system. Online booking has been especially popular, and has allowed us to
reach a whole new audience which simply wasn’t possible before. For
instance, we’ve noticed a significant increase in the number of international
sales”.
With its advanced e-marketing
functionality, the ticketingsolutions service is also enabling
Classic Concerts to build a detailed
customer database,
as well
as to run promotions and membership schemes to both develop customer loyalty
and attract new visitors to the festival. As Josephine comments, “online
promotions are proving to be a good way of encouraging more people to certain
events and particularly to ones that they might not have previously considered.
And as well as being able to run individual real-time reports to see how
sales are doing for each event, we are also planning to use the tracking
capabilities
of the system to judge which marketing campaigns are working most effectively
for us”.
The St Ceciliatide International
Festival of Music ticket office opened on the 1 st September
2005. Described as “one of the most prestigious events
in the City calendar” by Classical Music, concerts will
take place in one of London’s finest old City livery halls,
the Stock Room of Stationers.
The festival will also
see performances from resident orchestra Fiori Musicale, which
already use the ticketingsolutions
service to sell advance
tickets
for their 35 concerts a year.
Festival tickets and details are available from www.st-ceciliatide.com
or by phoning the ticket office on 01327 360931.
For further information
please visit: http://www.ts.com
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