Value Retail, the UK-based company behind Bicester Village, now
one of Britain's most popular shopping destinations with over 3
½ million domestic and international visitors a year, is introducing
a new way to pay in all of its nine luxury outlet shopping villages
across Europe.
alphyra, the Dublin-based specialist in pre-payments, in association
with MasterCard, has developed a system for Value Retail which will
begin, first, with the Bicester Village Gift Card, then, in May,
ones for Kildare Village in Ireland and Maasmechelen Village in
Belgium.
Cards for the other Villages in France, Spain, Italy, Germany will
follow later in the year. The Bicester Village Gift Cards, which
cost just £2, can be purchased from the Tourist Information Centre
for any amount from £10 to £1000 and are valid immediately. They
can be presented at any MasterCard access point to pay for purchases
up to the amount as shown and do not attract any further administrative
charges. As purchasers are required to give their name and contact
details, the Gift Cards can, for a fee of £5, be replaced if lost
or stolen.
The Value Retail system has been designed to take advantage of
alphyra's extensive experience across 20 European countries, where
national attitudes to card purchases and handling can still differ
widely. Seamus Minogue, the alphyra Group's Managing Director, Financial
Services said "With our international experience and network across
20 European countries, we are well placed to introduce a range of
innovative gift and pre-paid cards. This is the first product we
have developed with MasterCard and we look forward to working with
them and Value Retail in the future."
Also commenting on this innovative scheme, John Busby, MasterCard's
General Manager for U.K and Ireland, said "we are delighted to be
a partner in such a high-profile pre-paid card as it presents all
three of us with further opportunities in the future."
Back at Bicester Village, its Marketing Director, Anna Keddie said
"As the prime provider of luxury outlet shopping in Europe, we,
at Value Retail, found it very valuable to be working on this product
with two such acknowledged leaders in their own fields. The result
is a Gift Card which is very easy to buy, give and use and wewe
are looking forward to marketing it to all our customers."
For more information visit http://www.finextra.com/fullpr.asp?id=14026
or http://www.nomadsoft.com