Data integrity specialists, Datanomic, today announced that Hyundai Motor UK Ltd has selected and deployed its dn:Director data quality solution for proactive, ongoing data quality management of its Customer Relationship Management (CRM) system.

Hyundai Motor UK is deploying Datanomic's solution for data cleansing and ongoing proactive quality assurance of its UK customer data. Hyundai Motor UK Ltd sells through a network of dealers with dealerships across the UK. Globally, Hyundai has the world's largest manufacturing plant in its home country, Korea, and Hyundai Motor Group is the world's sixth largest automotive manufacturer.

With hundreds of thousands of UK customers, Hyundai Motor UK Ltd faced data quality issues that are common to large organisations, such as outdated or invalid customer records, duplication, or poorly structured data in its CRM system. The company embarked on a CRM project with customer solutions consultancy SAM7, specialists in analysis, cleansing, matching and merging of data, to eradicate erroneous, inconsistent or duplicate information. In conjunction with SAM7, Hyundai reviewed a variety of Enterprise Data Quality Management software applications over a six month period before selecting Datanomic.

"We communicate with our customers in a variety of ways throughout the year, including product details, service information, technical updates and new promotions," said Rebecca Morrison, CRM Manager for Hyundai Motor UK Ltd. "We wanted to be proactive and ensure we have quality, up to date information on our customers and prospects to improve our communications and build our customer relationships. Poor data quality results in wasted manpower and wasted communications if details are incorrect or duplicated. We were looking for a solution that was both intelligent, automated and easy to use, which is why we selected Datanomic's dn:Director. The improved data quality that Datanomic delivers will further enable us to build and maintain our customer relationships, which is one of our core objectives from a customer service perspective."

Described by industry analysts as "arguably the most flexible data quality product", Datanomic's dn:Director provides a single, unified platform that enables non-IT personnel, such as data stewards, business analysts and owners of data, to identify and rectify the compromised data which place enterprise operations at risk. As a single product that encompasses profiling, analysis, transformation, cleansing and matching, dn:Director 6.0 enables better understanding, improvement, protection and control of data quality for all types of structured and non-structured, real-time and non-real time information.

Hyundai Motor UK Ltd will be deploying dn:Director in July 2007 to proactively monitor the data quality in its CRM system from Onyx, which has been in place since 1997.

For more information please visit http://www.datanomic.com