Datanomic, the UK-based data quality solutions company, today announced that market analyst firm the Butler Group believes that the launch of its fully integrated dn:Director offering will position it as a market leader within six months. Butler Group’s Technical Audit of dn:Director was an in-depth examination of the new solution from Datanomic exploring company vision, product strategy, product functionality and roadmap, and competitive positioning

Steve Tuck, chief strategy officer, Datanomic, said, “The assessment by the Butler Group confirms that dn:Director is the best data quality solution available today and validates our ambitious decision to create a strong challenger to the traditional, difficult to use, data quality offerings. We have focused on delivering a time-to-competency of days rather than months, allowing customers to turn ‘dirty data’ into a corporate asset quickly and easily. dn:Director provides the building blocks on which to make informed decisions and establish new and innovative strategies.”

According to the Butler Group report, Datanomic has developed an easy-to-use graphical user interface that allows end-users to construct complex data quality processes and that dn:Director would benefit any organisation that does not have an integrated policy towards data quality. Furthermore, the report stresses that dn:Director would support the premise of starting small and expanding as an organisation’s knowledge and capability increases, and the flexible licensing means that the solution could be installed on a single laptop and used as a proof-of-concept to profile part of an organisation’s data before a larger deployment is conducted. Butler Group believes this is a very sensible approach for any organisation new to implementing data quality solutions.

Roy Illsley, senior research analyst, Butler Group, said in the Technical Audit, “By the end of 2006, Datanomic will have a fully-integrated data quality solution that Butler Group considers has the potential to put it into a market-leading position. We consider dn:Director to be an easy-to-use and comprehensive data quality management tool allowing organisations to benefit from rapid development of processes.”

Tuck commented “The Butler Group has recognised that, in addition to dn:Director’s easy to use interface and collaborative working, Datanomic’s product plans will see the integration of innovative new functionality. With the next release in September, Datanomic will be the first to offer Phrase Profiling, providing users with the unique ability to understand and interrogate text fields of all sorts,”

Datanomic designed and developed dn:Director to support organisations and users that need to identify and rectify erroneous, missing or duplicated data. dn:Director allows organisations to analyse and clean data within a single, easy to use framework. With a high level of integration between the functions, there is no need to change between applications giving users a streamlined, rapid and efficient approach to enhancing and maintaining the quality of their data assets. The new solution helps organisations understand, protect and improve their data for measurable and demonstrable benefits including saving and earning more revenue, improving user efficiency and performance, and reducing overheads and customer churn.

The Butler Group Technical Audit of dn:Director can be downloaded from Datanomic’s homepage: http://www.datanomic.com